Technical giant Apple (AAPL) – Get report On Wednesday, the App Store reported $ 1.8 billion in sales for the just-concluded holiday season with New Year’s Day accounting for 30% of spending.
IOS App Store users spent more than $ 540 million on digital goods and services on New Year’s Day alone, the company said.
Spending on game apps like ‘Roblox’ and ‘Among Us’ has contributed to the record sales for the week from Christmas Eve to New Year’s Eve.
Apple Books has selected more than 90 million active users each month, the company said in a blog post.
Apple did not share subscriber numbers for Apple TV streaming, Apple Music, and Apple Fitness +.
“Now more than ever, customers around the world have found inspiration and value in the scope and quality of Apple’s services,” Eddy Cue, senior vice president of Internet software and services at Cupertino, California, technology giant, said in a statement. . statement.
Credit Suisse analyst Matthew Cabral raised Apple’s share price target to $ 120 from $ 106 on January 5, confirming its neutral rating, driven by demand for iPhones and other products.
Last month, Apple’s App Store and Alphabet (GOOGL) – Get report Google Play spending rose 34.5% on Christmas Day to $ 407.6 million from $ 303 million in the previous year, the Sensor Tower blog reported.
Apple shares recently traded at $ 129.60, 1.1% lower. They rose by 81% in 2020 amid strong demand during the covide pandemic.