Apple today shared a new AirPods Pro-focused ad called “Jump” on its YouTube channel, which creatively highlights the functions of active noise cancellation and transparency of the earbuds.
At the scene, a man with AirPods Pro ropes jumps through the city. It’s set to the song “Fallin ‘Apart” by Young Franco, and contains the caption “Change the world in your playground with AirPods Pro.”
Apple’s AirPods Pro ad comes amid rumors of a third generation AirPods, which may be released this month. The AirPods 3 looks similar to the AirPods Pro with shorter stems and a smaller holder, but does not have the same function for active noise suppression.
There are also rumors that Apple is working on a new version of the AirPods Pro that does not have a trunk, but it is not yet clear when the new AirPods Pro will possibly be launched.