Apple is working on a settlement with a new meal preparation company that the pear logo is trying to aspire to because it looks too much like its own famous emblem.
Prepear’s logo – a pear with a leaf on top – ‘easily resembles Apple’s famous Apple logo and creates a similar commercial impression’, the Silicon Valley giant said in court, adding that the agreements “would cause ordinary people to believe” that Prepear is affiliated with or endorsed by Apple. ”
But in a case at the U.S. Patent and Trademark Office’s trademark hearing and appeals board that MacRumors reported for the first time, Apple demanded that the proceedings be suspended for 30 days, while “the parties are actively negotiating the deal. of this case. ‘
Super Healthy Kids – the company behind the Prepear app, which allows people to store recipes and make meal plans – has accused Apple of abusing its position of power by small businesses like ours that are struggling with the effects of Covid-19. “And promised to fight Apple” not only to keep our logo, but also to send a message to large technology companies that small businesses have consequences. ”
The startup launched a Change.org campaign in August, hoping to get Apple back. The petition has already received 269,000 signatures.
If the two parties are unable to reach an agreement, the dispute will resume on January 23, with the first appearance in court in March.
Apple did not immediately respond to a request for comment.