Apple Inc. (NASDAQ: AAPL) said on Wednesday that sales of digital products such as programs on its platform skyrocketed during the holiday season.
What happened: App Store customers spent $ 1.8 billion in the week from Christmas Eve to New Year’s Eve, and games raised the most sales, the company said in a statement.
Popular game titles this year included ‘Among Us’ and ‘Roblox’.
See also: Why Apple removes video games from China App Store
A record for one-day spending was set on New Year’s Day when, according to Apple, users poured $ 540 million into digital products.
The company, led by Tim Cook, said it Zoom Video Communications, Inc.’s (NASDAQ: ZM) video conferencing app and Walt Disney Company se (NYSE: DIS) streaming app was one of the most downloaded apps in 2020.
“Now more than ever, customers around the world have found inspiration and value in the scope and quality of Apple’s services, which have a huge impact on their lives every day,” said Eddy Cue, Apple’s senior vice president of Internet Software, said and services.
Why it matters: The company in Cupertino, California, has acknowledged that programs have become ‘more essential than ever’ in a year dominated by a raging coronavirus pandemic.
In November, the tech giant lowered its App Store fee from 15% to 15% as part of a small business-focused app.
The iPhone maker has revealed that beginning this week, many attendees will be participating in the effort called the App Store Small Business Program.
See also: Apple releases virtual opportunities from the 30% payment in the App Store through June
Apple’s product sales, which account for 77.5% of total revenue, shrank by 2.7% in the fourth quarter, but its service revenue rose 16.3% to $ 14.55 billion.
Price action: Apple shares closed nearly 3.3% lower at $ 126.66 on Wednesday and rose 0.76% in the after-hours session.
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