The ‘After the Bell’ panel discusses the first quarter of $ 100 billion in the company’s history due to strong iPhone 12 demand.
Apple CEO Tim Cook on Thursday accused social media companies of neglecting the social costs of collecting data about its users, while ignoring the effects of extremism and polarization.
“Too many are still asking the question ‘how much can we get away with?’ when we have to ask ‘what are the consequences?’, Cook said during a virtual international conference on computers, privacy and data protection.
FILE – In this file photo on January 3, 2019, a man leaves an Apple store in Beijing. Apple says it will introduce a new privacy control in the spring of 2021 to prevent iPhone apps from secretly shadowing people. (AP)
‘What are the consequences of not only tolerating content but also rewarding it, which undermines public confidence in life-saving vaccinations? What are the consequences of seeing thousands of users join extremist groups and then continue an algorithm that recommends more? ‘
GET FOX BUSINESS ON THE GO by clicking here
Cook said it was “time to stop pretending that this approach entails no cost” – of polarization, lost confidence and “yes, of violence”.
His comments come as Apple prepares to introduce a new privacy control in early spring to prevent iPhone apps from secretly shadowing people. It puts the feature on track after a delay of more than six months aimed at helping Facebook and other digital services that rely on such data views sell ads.
Apple did not provide a specific date, but the general timetable revealed means that the long-awaited security known as tracking the transparency of the app will be part of an iPhone software update.
ELON MUSK, HATER OF SHORT SELLERS, WEIGHS IN AOC’S ROBIN HEADING
Following the postponement of the protection setting amid a call led by Facebook, Apple said earlier that it would appear earlier this year. Apple unveiled the latest schedule update as part of Data Privacy Day, which Cook will salute during a scheduled speech at a technology conference in Europe next week.
Apple has stopped giving Facebook and other app manufacturers more time to adapt to a feature that requires iPhone users to give their express permission to be tracked. Analysts expect a significant number of users to deny permission as soon as it requires their permission. Currently, iPhone users are regularly tracked by apps they install, unless they take the extra step of going to iPhone settings to prevent it.
CLICK HERE TO READ MORE FROM FOX BUSINESS
The company has released an 11-page report to illustrate how many apps can learn about their users in daily life.
Associated Press contributed to this report.