American Airlines launches wine delivery service

American Airlines is launching a new delivery service that will bring a variety of premium wine offerings directly to your door.

“For wine lovers around the world, wine offers a deeper connection to the places they like to visit,” U.S. chief customer officer Alison Taylor said in a statement. “We created Flagship Cellars to offer customers more ways to enjoy our Flagship wine, even if they are not flying in one of our premium cabins.”

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The new program, known as Flagship Cellars, offers customers 21 years and older the choice to choose from individual bottles in the American blended wine collection. Flagship Cellars’ wine offerings for one bottle range from $ 13 to $ 40. Meanwhile, three, six or 12 bottles of wine collections range from $ 50 to $ 400.

In addition, customers can build their own box or purchase a monthly wine subscription that includes three prestigious wines for $ 99.99, including delivery. Customers who sign up for the introductory offer of the subscription will receive an extra free bottle of wine.

Members of American’s AAdvantage loyalty program can also earn two miles per dollar on every order, excluding taxes, shipping and fees.

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A spokesman for American Airlines told FOX Business that the company hopes the new wine delivery program will bring in between $ 40,000 and $ 50,000 in the first quarter. American plans to continue the wine program even after the service returns to the pre-pandemic level.

American Airlines’ flagship winter collection (photo courtesy of American Airlines)

American Airlines’ wine selection process involves an overview of nearly 2,000 different offers. The process takes place about a year in advance when customers see the wine offer on flights on board or in the airlines of the airline. Flagship Cellars’ offering includes wine bottles that were previously served on American’s flight menu for about six to nine months before being included in the program.

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The move comes amid a wine surplus for American Airlines after it announced during the summer that it would halt alcohol sales to Main Cabin passengers on its flights, except on long-haul flights, to reduce the risk of COVID-19 spreading. .

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American also temporarily suspended all liquor sales on flights to and from Washington DC as part of a series of enhanced security measures that led to the presidential inauguration on Wednesday. The move comes in response to the January 6 riot at the Capitol by pro-Trump protests, which left five people dead.

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