Amazon’s first cashless store arrives in Britain to mark global expansion

Amazon.com Inc. will open its first physical store outside the United States on Thursday. The world’s largest online retailer has said that the cashless shop called ‘Amazon Fresh’ is located in Britain in the London borough of Ealing. The company has a private UK brand ‘named’ by Amazon and will allow consumers to exceed the payment point when shopping.

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The opening is a sign of the Seattle business ‘ambition to sell food worldwide and its belief that physical stores are a major way to spend consumers’ huge spending on groceries, a category that has not yet dominated.

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It has so far worked towards the goal in the United States by acquiring the Whole Foods Market chain in 2017 and testing the interests of the buyer with a variety of other formats: about two dozen cashless convenience stores called Amazon Go, two Amazon Go Grocery in Seattle area. stores about four times as large, and ten Amazon Fresh supermarkets in California and Illinois.

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As in the Go stores, customers will scan a smartphone app to open the UK store entrance gates. Ceiling cameras and shelf weight sensors determine who adds or puts back shopping to their carts, and their credit cards are charged after they go out.

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The location, much smaller than a supermarket, will sell prepared meals, some groceries and Amazon appliances, as well as a counter for picking up and returning online orders.

(Reporting by Jeffrey Dastin in San Francisco; Edited by Richard Pullin)

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