(CNN Business) –– Amazon changed the design of the new icon for its application silently. The company replaces the blue belt with the superior part of the image that generates some unfavorable comparisons.
The users of the Amazon Shopping app will now have a brown box, which is a package, with a blue fringe that appears to allow for the characteristic feature of the brand in the form of a sunrise.
Amazon introduces the first new icon in some international and final markets this year. But, recently, I changed the design of the blue belt, although some say that it appears to be a bigot in the shape of a tenth of teeth, similar to what Adolf Hitler used.
“I’m not aware that Amazon has silently modified its new icon to appear … less than Hitler”, writing Alex Hern, editor of the technology de The guardian, and Twitter.
The first new icon is on the screen, the update is on the right.
The new icon was Amazon’s first design change in over five years. Replace the shopping cart and eliminated the “Amazon” keyword. But it will show the logo of the middle ground of the company in a more prominent way. The blue belt appears arranged, as if the package had been stored.
«We design the new icon to generate expectation, enthusiasm and allegiance when customers start their journey through their phone. It’s how it is when we go to our boxes in the doorway of our house “, says an Amazon spokesperson. The application icon is modified according to the users’ comments.
Only iOS users in the United Kingdom, Spain, Italy and the Netherlands will celebrate Hitler’s design in the last weeks. The updated icon was launched all over the world for iOS users last week. Android users will get the new app as of this week.