AAPL reaches its all-time high and expectations are for the first $ 100 billion quarter

AAPL reaches its all-time high and expectations are for the first $ 100 billion quarter

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AAPL has seen a slight increase today as the total market sees the opposite. That was enough to push Apple shares to a new high of all time. This is especially against the background that the company reports its holiday performance on January 27 – with the expectation that it will be Apple’s first quarter of $ 100 billion ever.

The value of AAPL has not moved much since the end of 2020. On December 29, we see Apple shares reach $ 138.78 in intraday trading, with the share rising almost 90% in 2020. Nevertheless, the slight increase of 1.61% today was enough to move AAPL to a new high of all time as it closed at $ 139.07.

Eyes on Apple (AAPL) Holiday Quarter Results

Looking ahead to next week, Apple will report its fiscal performance in the first quarter of 2021 on January 27th. Due to the pandemic, Apple has not yet given any guidance for revenue and profit, but the expectations are high because the iPhone 12 series was introduced in the period as the company’s first devices with 5G.

By comparison, Apple generated revenue of $ 91.8 billion and a profit of $ 22.2 billion for the first quarter of 2020. This was an all-time record for both net revenue and revenue. And for the first quarter of 2021, analysts believe the company will set another all-time record by reaching the $ 100 billion milestone for the first time.

Reported by MarketWatch, Morgan Stanley’s Katy Huberty called the iPhone 12 debut ‘the most successful product launch in five years’. And during the pandemic, Apple saw sharp sales for iPad and Mac, with the latter enhanced by the company’s new Apple Silicon M1 MacBook Pro, Air and Mac mini. And Apple’s service growth has shed a tear in recent quarters.

MarketWatch notes that analysts’ consensus is between $ 102-103 billion for Apple’s holiday quarter revenue.

Apple is planning an exciting 2021 with more Apple Silicon MacBook Pro machines and other products in the pipeline, such as AirTags, a redesigned iMac and more.

AAPL all-time high

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