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Unilever removes the word “normal” on the packaging of beauty products and various advertisements.
The language change is one way the multinational consumer goods business is ‘fair and inclusive’, according to a press release issued on Tuesday.
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Brands such as Dove, Vaseline, Ax, Sunsilk and Love Beauty and Planet have been included in Unilever’s progressive commitment, among other beauty and personal care lines owned by the company.
Unilever’s decision to use the word ‘normal’ in its products comes as a reaction to the study of 10,000 people commissioned by it, which found that the term 70% of consumers (from nine countries) feel excluded.
“With one billion people using our beauty and personal care products daily and advertising even more, our brands can make a significant difference to people’s lives,” said Sunny Jain, president of beauty and personal care. statement. “As part of this, we are committed to tackling harmful norms and stereotypes and forming a broader, much more inclusive definition of beauty.”
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Jain added: ‘We know that removing’ normal ‘from our products and packaging will not solve the problem alone, but it is an important step forward. This is just one of a number of actions we are taking as part of our Positive Beauty Vision, which is not only aimed at doing less damage, but also more good for people and the planet.
Unilever takes the word “normal” out of its portfolio of beauty and personal care products, including Dove, Vaseline, Sunsilk and more. (Unilever)
In addition to making consumers feel comfortable with this, Unilever reports that removing the word “normal” from hair and skin products and advertising will have sustainable benefits that help the business use less plastic through its Positive Beauty campaign.
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Unilever’s effort to destroy plastic waste is a supplement to the company’s Climate and Nature Fund, which focuses on a number of environmental issues, such as water conservation, landscape restoration, reforestation, nature conservation and more.
| Ticker | Safety | Last | Alter | Alter% |
|---|---|---|---|---|
| UL | UNILEVER PLC | 54.82 | +0.71 | + 1.32% |
This is not the first time that Unilever has released a language update on its brand in the past year.
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In June, the global company announced that it would remove terms such as ‘fairness / fairness’, ‘white / white’ and ‘light / light’ from its skincare range Fair & Lovely.
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The line has since been renamed Glow & Lovely, and Unilever maintains that the product is not a bleach. But it is rather meant to give the complexion an “even tone, brightness of the skin and shine”.