Why Jeff Bezos wants to duplicate the minimum wage in the EU: what is the strategy behind his insistent idea

A new annual academic investigation that when large companies increase the minimum wage that pagans have in their employees, the wages that pagans earn in their areas of influence also increase, if they register lost employees.

The paper, of Ellora Derenoncourt, of the University of Berkeley, y Clemens Noelke y David Weil, of Brandeis, regarding the “derram” of the increases that voluntarily (this is, if they are obligated by them) concede the employers, signal that the low levels of trade unionization, the real value of the minimum wage and the lack of competence characterizes the labor market and contributes to the increase in inequality in the EU.

Following the authors, counts of a large statistical base, the minimum wage increase in companies such as Amazon, Walmart, Target and Costco (all major cadences) “derrama” already. In the case of Amazon, in the beginning of 2018 institute and salary minimum of USD 15 la hora (the minimum is legal from USD 7.25 of 2009), the investigating officer will estimate that the tax is 10% of Jeff Bezos aumenta el salario of its employees live on a sub-average of 2.8% of the employees of other companies in the same zone.

De hecho, Bezos, que alterna con Elon Musk the condition of the richest person in the world, in front of a strong advertising campaign’s guns of which the minimum wage is raised to USD 15 per hour. North American workers “simply can not hope for more” is the best, signaled in a recent message.

Politics and negotiations

The Democratic Youth Campaign, which wants to sanction a bill that gradually lowers the minimum wage to $ 15 by 2025. The Berkeley and Brandeis Academics’ paper supports this position (and the Amazon), then It is said that there is very little evidence that the lower echelons live in job losses, as some Republican legislators and the most orthodox economists have argued. On the other hand, an information from the Office of the President of the Congress found that the increase in the minimum wage has no negative effects on the staff, but it is much lower than many economists.

The Amazon campaign is in favor of the Democrats, who want to sanction a bill that will gradually lower the minimum wage to $ 15 by 2025.

An article in The New York Times cites the case of Mooyah Burgers, Fries and Shakes, a relatively fast-paced comedy magazine, with 87 locals and 21 states, where the “Amazon effect” is very clear: employees are hired directly to their employers that Bezos’s company is both a people with a significant salary mayor and “the measurement of pressure on the most important companies”, dijo Tony Darden, president of the cadena, for which many locales of the cadences more often give an increase in their employees, but dandles less work hours and always less people, although the Berkeley-Brandeis study says that this effect is not reflected employment data or is in any case very small.

It’s for you, Walmart

The Amazon campaign is explained in good terms by the strong competence that Walmart has, the largest chain of stores and supermarkets and the mayor’s private employer of the EU, with a million and a half of employees. On February 18, Walmart increased the minimum wage that pays its employees to USD 11 per hour, which means an increase to 425,000 of its employees and raises the company’s salary salary to USD 15 per hour, so to speak, minimum that pays Amazon. Target, another major retailer sales chain, will adapt to Amazon’s lead and also pay a minimum of $ 15 per hour.

The CEO of Walmart, Doug McMillon, dijo que apoya un aumento del salari salimo, pero nich dem democrat de llevarlo a USD 15 la hora. Precisely about the salary issue, Amazon points to a debilitating point from Walmart, its main competitor within the EU, the world’s largest market.

Online and automatic

Walmart is still quiet. ‘E Boete de enero profundizó su movida online para competit a cara perro con Amazon. Tom Ward, customer service manager, announced the plan to increase the number of “satisfaction centers” (imperfect translation of “fulfillment centers”, Which completely complements the needs of customers), directly challenges Amazon’s strategy. Look for the “ultimate millennium” physical distribution times that customers order through the online channel, which in the third quarter of last year Walmart increased its sales by 79%.

In addition, to overcome Amazon’s challenge, Walmart also announced the use of Alphabots, robots that developed a robotics company in the company of food manipulation, specializing in automation and a specialized specialty in the field. of Amazon.

The other reason why Amazon is campaigning for a minimum wage increase is to increase its corporate social security credentials and to slow down more than the unionization of its employees, including the recent EU presidential proposal Joseph Biden, alert that it does not interfere with the intent of unionizing its employees on an Alabama plant.

Recipient, Ian Bremmer, President of Eurasia Group, one of the largest geopolitics consultants and columnist of the magazine Time, signaled the disparity between the evolution of the fortunes of Jeff Bezos, the Amazon duo, and Mark Zuckerberg, the founder of Facebook, and the minimum wage in the EU. Between 2009 and 2020, Bezos’ personal fortune increased from USD 6,800 million to 184,000 million and Zuckerberg’s passed from USD 2,000 million to 103,000 million, to be precise, the minimum wage is $ 7.25 per hour.

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