Wapa afianza lazos boricuas con la nueva imagen

If “like you boricua” the parish a phrase of patriarchal origin, much more it will be “Wapa is Puerto Rico”.

It’s the lemma that estrena hoy the television station in an interest in avianzar and celebrating the lazos with the poorly-rich races, segun se detailed in press release.

The new corporate identity is presented together with a “jingle” of 90 seconds that the television can watch during the transmission of the high program “Pégate al mediodía”. Will be trained, specifically, at 12:00 noon.

“We have been working for three months in this huge project that we are very enthusiastic about and that we feel deeply sorry for. For years, Wapa has been the Puerto Rico canal. The televisions we have are part of his family. We are a proponent of puberty and international talent, expanding our programming and exposing our artists to the diaspora. For those who live in Puerto Rico, we have an emotional connection with the world, “said President Jorge Hidalgo.

As part of the new image and corporate evolution, the canal installations are rotated with the new logo that integrates it. By the way, the web page www.wapa.tv, the social media, uniforms of the staff and all the visual material that identifies the Wapa live in Puerto Rico.

“Puerto Ricans are sick of their flag and their Isla. With this new image, we want to celebrate Wapa’s evolution along with the country. “We want to recreate the history of the canal, and to its people, the lives we share, show the beauties we have here and record on our television shows that they are part of our history and that Wapa is Puerto Rico”, added the executive.

One of the first people to know about this initiative was Governor Pedro Pierluisi, who was very pleased with the reconciliation that took place in Puerto Rico. “Agreezco to the president of WAPA TV, Jorge Hidalgo, on his visit to Fortaleza to present the new campaign of the Canal that goes to Puerto Rico as a tourist destination”, demonstrated the Gobernador.

The original concept was given by the president, while the production was led by the Department of Promotion of Wapa Television. The song by Pepe Ojeda was loaded with music, which was written and recorded by Juliana Ortiz, who created the choreography.

For this campaign, the talents of Wapa all around the Isla are grabbed. Some iconic places to visit were: Viejo San Juan, La Parguera in Lajas, Bombas Park in Ponce, Laguna del Condado, Hacienda Carabalí in Río Grande, Cerro Mime in Orocovis, Finca Viernes in Utuado, Lechonera Los Amigos af Cayey, Villas del Mar Hau en Isabela y la Cueva del Indio en Arecibo, entre otros.