Tim Cook responds to Facebook’s criticism of changing transparency through iOS app, saying it’s hard to argue against privacy

Tim Cook responds to Facebook’s criticism of changing transparency through iOS app, saying it’s hard to argue against privacy

by

In a preview of an interview with The New York TimesKara Swisher, who will be released on Monday, April 5, told Apple CEO Tim Cook that he was “shocked” by the criticism Apple has received in recent months over the upcoming privacy changes in iOS, claiming that they ‘difficult to argue against. “

tim cook data privacy day


Apple plans to start applying the App Tracking Transparency (ATT) change after the release of iOS 14.5, which means that all apps that have access to an iPhone’s ad ID, or IDFA, must have a user’s permission ask before detection is allowed.

The move has drawn criticism from some companies, notably Facebook, which claims the new changes will hurt small businesses.

Facebook says small businesses rely on tracking to deliver personalized ads and that the ads with ATT will be less effective. When asked in the interview how ATT will affect Facebook, Cook said he “is not focused on Facebook” and that he does not know.

Swisher asked, “What is your reaction to Facebook’s response – which is very fierce – that you essentially call an existential crisis for their business?” Cook replied: “Everything we do, Kara, gives the user the choice to be followed or not. And I think it’s hard to argue against that. I was already – I was shocked that there was pressure back to this extent. . ‘

Initially, Facebook did everything against ATT; however, the company has recently changed its tone. Mark Zuckerberg, CEO of Facebook, claims that it is possible that the new change could benefit Facebook by giving it an edge in the online trading space.

We may even be in a stronger position if Apple’s changes encourage more businesses to trade more on our platforms by making it harder to use their data to find the customers who want to use their products outside of our environment. . platforms.

Cook’s latest comments are just an excerpt from the full interview that will be published on Monday in which the CEO discusses the removal of Parler from the App Store, the power of Big Tech and how it is called ‘Tim Apple’.

.Source