Roku will provide the content library library Quibi to amplify its free channel, which includes commercial ads.
Quibi – which often combines the words “quick” (fast) and “bite” (bocado) – received 1,750 million dollars from investors who include important companies of Hollywood, such as Disney, NBCUniversal and Viacom, and production programs that launch in bocadillos from 10 to 12 minutes, with the idea of serving people with a little time to watch videos as files or transport.
Prohibition of sin, access to a trademark that you are short of with videos on YouTube, TikTok and other platforms that contain content essentially without cost. And it was launched in April 2020, when the global pandemic changed the routine of millions of people who had to move from home to work. The service will close my pass.
Roku created its business as a nucleus for other streaming services, but recently had accumulated content for its free channel, Roku Channel.
With the acquisition, Roku launched 75 varied programs featuring major industry names: Idris Elba, Kevin Hart, Liam Hemsworth, Anna Kendrick, Nicole Richie, Chrissy Teigen and Lena Waithe appeared in Quibi programs. This includes more than 12 programs that will not allow you to broadcast before Quibi closes. The programs are directed to a demographic group of 18 to 35 years, an attractive segment for the advertisers.
Roku Dallas Lawrence’s voice says that this format works well for the Roku Channel, since it has “natural commercials incorporated into the programming”.
The content of Quibi, created to be viewed in cellular, can be used in mobile devices through Roku’s application.
Roku says that its channel reached 61.8 million people in the last quarter, doubling with respect to the previous year. More money is being spent on streaming during the pandemic because it is at home, but it also has the most expertise. New services including Discovery +, Peacock from NBCUniversal, HBOMax and others have been launched to compete with services like Netflix and Hulu.
The Roku channel contains 40,000 free movies and programs, as well as 150 channels of free linear television.
The financial details of the agreement will not be revealed.