Before the game between Kansas City Chiefs and Tampa Bay Buccaneers on Sunday, you can see how the ad airs during the Super Bowl. The title Alexa’s Body contains an Amazon employee and the company’s new $ 100 Echo model. Oh, and Black panther star Michael B. Jordan also makes an appearance.
The ad begins with the fictional employee praising the design of Amazon’s latest smart speaker. “I literally could not imagine a more beautiful vessel for Alexa to be … inside,” they say of the 2020 Echo, her mindset floating while a bus pulls out, plastering its side with an ad for Jordan’s new Prime Video series, Without remorse. We then see some scenes with Jordan as Alexa, the best one in the middle of the ad.
“Things are getting way too wet here!” notices the designer’s frustrated husband after she asks Alexa to turn on the sprinklers in the backyard and Jordan is drenched. Even if you do not find the hijinks funny, you should hand them over to Amazon. They found a way to put an ad in an ad and to get the most out of a very expensive TV spot.
To be clear, Amazon does not come out with a Michael B. Jordan voice package for Alexa, although we can see the company doing something if the public asks for it. After all, if Google could get John Legend to record a few lines for Assistant, why can Amazon not do the same with Alexa and Jordan.