Intel has released a series of new ads featuring Justin Long, the former “I’m a Mac” star from Apple’s popular advertising campaign between 2006-2009. In a browse of Apple’s Mac versus PC ads, Intel shows that Long is checking out various computers and features powered by Intel, with the punches that Apple’s new M1 Macs cannot do.
Intel boldly plays Long’s former role in the “I’m a Mac” campaign with four of the five ads in the new “Justin Gets Real” campaign, saying, “Hello, I’m a .. “Justin. Just a real person who makes a real comparison between Mac and PC.”
The new ads (first seen by MacRumors) mock Apple over things like the M1 MacBook Pro’s Touch Bar, lack of touch screen, which only supports one external monitor at a time, lack of choice, flexibility and more.
This is the second “Go PC” campaign we’ve seen recently from Intel going particularly hard against Apple. In February, Intel launched a Twitter campaign with messages like ‘If you can browse Photoshop thumbnails with your real thumb, you’re not on a Mac. Go PC. ”
Intel is certainly concerned about how well the M1 Macs are performing and has obviously lost a significant amount of business with Apple abandoning its chips. Other moves we’ve seen from Intel include picking cherries to make its chips look better than Apple Silicon. And the other big thing to keep in mind, Apple’s three M1 Macs now available are just the entry-level models. More powerful Apple Silicon Macs are on the way.
Check out all five of the new Intel ads below. What do you think? Smart move or does it appear resentful?
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