Since 1954, Burger King® has been a motivation to invite people to join the Tu Manera® to celebrate self-expression. Hoy, the brand is taking a step forward in introducing a completely new visual design that will be present in all contact points of the Invited Experience. Inspired by an authentic and delicious comedy, the most modern brand aspect is the first complete brand change in over 20 years and represents in a more authentic way the values of Burger King.
The launch marks a compromise with the first digital expression and the most recent improvements in the standards of food quality and quality, the elimination of colors, flavors and preservatives of artificial sources, as well as an ambitious compromise with ambient sustainability.
Hoy, more than ever, Burger King is eager to ensure that its guests are well with the committee, and this is reflected in the visual design, restaurant design and to all the Digital Experience. We launched a new brand logo, package, restaurant layout, menu, team uniforms, restaurant layout and decoration, social media and digital activities and marketing. The result is a new appearance that indicates confidence in the future, many people feel that our legacy is what the invited guests of BK®.
To mark the taste and quality of the designs of the design, each design element was reinvented intentionally to better reflect the new Gastronomic Experience of Burger King. The principles of design capture the unique characteristics of the Burger King brand: appetizing, great and audacious, irreverently diverted and organically verdadero.
Logo. With confidence, it’s all that BK: treats real, sencilla and delicious. Since the launch of the actual logo in 1999, the industry has migrated to a more modern and compatible design language with digital technology. The new minimalist logo adapts to the perfection and evolution of the brand during the time and render of the brand’s success with a refined design that is safe, simple and fun.
Color. The colors selected are intentionally rich and rewarding, inspired by the iconic process used in Burger King’s and fresh ingredients. The new photograph has more texture and highlights the sensory aspect of the committee.
Typography. The new typography of Burger King’s proprietary brand is (aptly) called “Flame”. The typography is inspired by the forms of the BK committee (redondeada, atrevida, deliciosa) and the irreverent personality of the brand.
Uniforms. The new uniforms of the team reflect the masters of the parlor, with a contemporary style and comfort with distinctive colors and graphics. The members of the team will be forming part of the new BK announcement.
“The design is one of the most essential gifts that we have to communicate women and we value it, and play a vital role in creating this design for our committee and maximizing the experience of the guests”, said Rapha Abreu, Jefe de Dise Restaurant Brands International. “We will use the design for the people of our committee; his perfection of asar a la parrilla y, sobre todo, su sabor ”.
The invited guests will see the new visual identity during the 2021. In the coming years, Burger King has the objective of implementing this new design in restaurants around the world. For more information, visit www.Burgerking.com.do
Acerca by BURGER KING®. Founded in 1954, the Burger King brand is the second fastest growing hamburger chain in the world. El hogar original from The Whopper®, the Burger King system, opera and 18,800 shops and 100 pais and areas of the EE. UU. On June 26, 1994, the SAS Concessions and Services Company acquired the BURGER KING® franchise rights as the first restaurant in the country, on Avenida Winston Churchill, Esquina Gustavo Mejía Ricart. Read more about Burger King, visit the Burger King website and www.burgerking.com. Do on Facebook, Twitter and Instagram.