Apple promotes iPhone 12 durability in new ads [Video]

Apple has released a new ad that promotes iPhone 12 durability. This is not the first time the company has emphasized this, as in its iPhone speech last year, he said that this model has four times better drop performance.

In the ad with the name cook, a clumsy cooker tries to learn a recipe while reading the steps on his iPhone 12. The result is that he spills a lot of gravy on the iPhone, fills it with flour and hits the smartphone with a pepper mill too many times.

This is a very funny ad of 30 seconds. The music playing in the background is the recently released song Sauce, by the singer Naïka.

When the ad ends, the stove throws its iPhone 12 in the sink one more time and then cleans it with running water. “More durable than ever. Relax, this is the iPhone, ”the ad ends.

Apple also promoted the iPhone’s durability with vegetables and in the iPhone 12 introduction, the company said it was ‘open-resistant’, when a user dropped hot coffee, beer, wine, water and soda into an ad .

The iPhone 12 has an iP68 rating for water and dust resistance. With the Ceramic Shield screen, Apple claims that this model has four times better drop performance. And although the iPhone is resistant when dropped, it is still susceptible to scratches on the screen.

Check out the ad below:

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