Amazon Acquires Podcast Network Wondery

Illustration for the article titled Amazon Purchases Podcast Network Wondery

Photo: PHILIPPE HUGUEN / Staff (Getty Images)

One of the last major independent podcast networks in the US will soon become a subsidiary of Amazon.

On Wednesday, the e-commerce giant announced that it’s an acquired Wondery, the podcast publisher, best known for successful series programs such as’ Dirty John ‘,’ Dr. Death, “” Business Wars, “and” The Shrink Next Door. “

“Amazon Music launched podcasts in September 2020, and together with Wondery we hope to accelerate the growth and evolution of podcasts by bringing creators, hosts and immersive experiences to even more listeners around the world, just like with music,” the company said. said in the statement. “This is a crucial moment to expand the Amazon Music offering beyond music as listener habits develop.”

Although Amazon initially did not disclose the terms of the long-awaited a report in the Wall Street Journal speculates that Amazon Wondery could have earned about $ 300 million – a figure that would far exceed the price. Spotify paid when it was created on Gimlet Media back in 2019.

Another source who spoke to the Journal suggested that Wondery was on track to earn an annual income of more than $ 40 million in 2020, with about 75% of advertising revenue.

The Spotify deal seems to be the copper ring that Amazon is striving for, especially since the former company’s podcasts were so successful that it already allegedly considered launch a subscriber only shallow.

Although Amazon did not set a closing date for the deal, he noted in a blog post that the experience of listening to Wondery’s content would not change in the short term, and that he would use his resources to ‘continue to bring more customers to stream as we expand the selection and ensure we are a destination for our customers to find, discover and listen to the creators and artists they enjoy, ”