Microsoft has again commented on the possibility that an Xbox refrigerator could become a real product that you can buy. Xbox marketing boss Aaron Greenberg said on Twitter that the new Xbox refrigerator promotion with The Rock was purposefully designed as a test case of whether Microsoft would really create a true consumer product for people to buy. For those just catching up, The Rock – which has been a partner of Microsoft for decades – is campaigning with the Xbox fridge and its ZOA energy drink brand; watch the video below for more information.
Asked directly if an Xbox refrigerator becomes a real product available for purchase, Greenberg said on Twitter, “Think of us testing the mini-fridge market with this promotion. We know fans will want to buy a range of X-fridges in the future as well!”
In another tweet, Greenberg said: “We are in the process of boosting our refrigerator operations. Stay tuned!”
This is not the first time Greenberg has commented on the possibility that an Xbox refrigerator could become a real product. In October, he asked his 200,000-plus followers if they were interested in buying it – and the majority of respondents said, “Yes, take my money now.”
Help me here for some market research. Q: Would you be interested in buying an Xbox Mini Fridge if we offered one for sale?
When Microsoft announced the Xbox Series X in December 2019, people immediately froze its design because it looked like a refrigerator. Microsoft is taking the comments step by step and embracing the chats with its own memes. It went even further when Microsoft created an actual Xbox Series X refrigerator that he sent to Snoop Dogg and other people, and the phenomenon grew again this week with a new promotion with The Rock.