Intel has hired former ‘I’m a Mac’ actor Justin Long to create new ads praising computers. Long starts each ad with ‘Hello I’m a … Justin’, with the typical white background you’d find on Apple’s Mac versus PC ads from the 2000s. Of course, the ads again focus on Mac versus PC, with Apple’s Touch Bar having a long mockery, lack of support for multiple M1 screens and the ‘gray and grayer’ color choices for a MacBook.
One even goes all in on Apple’s lack of touch screens in Macs or 2-in-1 support by mocking the fact that you have to buy a tablet, keyboard, stylus and even a dongle to meet what available on competing Intel-based laptops. Another ad also points out that ‘nobody’s really playing on a Mac. ‘
Justin Long’s return to Mac over PC ads for Intel comes just months after Apple brought back actor John Hodgman for his role as the PC man from Apple’s advertising campaign “I’m a Mac, and I’m a PC “reproduce. While Apple limited its retaliation to the company’s main reason for launching Arm-based M1 MacBooks, Intel went a step further and revived it for full ads.
Intel is clearly ready to fight Apple’s first chips with marketing, but we’re still waiting for the company to respond with its own silicon advancement. Intel has so far only produced benchmarks. Intel’s new CEO, Pat Gelsinger, has also already made it clear that Intel must defeat Apple in the future.