News Corp, Facebook reaches three-year content agreement in Australia

News Corporation has reached a three-year deal with Facebook to give millions of users in Australia access to its content using the social media giant’s News product.

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The deal includes the national newspaper of News Corp Australia, The Australian, news.com.au, major metropolitan headlines, including the Daily Telegraph in New South Wales, the Herald Sun in Victoria, the Courier-Mail in Queensland, and local and community publications. Facebook has also reached an agreement with Sky News Australia that extends its existing payment agreement.

News Corp CEO Robert Thomson called the agreement “a beacon in converting the terms of trade for journalism”, and said the move would have a significant and significant impact on the company’s Australian news businesses.

“Rupert and Lachlan Murdoch have been leading a global debate while others in our industry have been silent or lying on their backs as digital dysfunction threatens to turn journalism into good order,” Thomson added. “We are grateful to Australian Prime Minister Scott Morrison, Treasurer Josh Frydenberg and the Australian Chairman of the Competition and Consumer Commission, Rod Sims, and his team as they take a principled stand for publishers, small and large, rural and urban, and for Australia. This digital unraveling has been going on for over a decade. ”

In addition, Facebook CEO Thomson Mark Zuckerberg and his team praised their role in “shaping a future for journalism, which has been under extreme pressure for more than a decade.”

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The announcement is News Corp’s latest partnership to resolve a dispute between publishers and technology giants over payments for news articles, following agreements with Google and Apple.

News Corp and Facebook earlier in October 2019 signed an agreement that allows U.S. publications to receive payments in exchange for access to additional stories for Facebook News.

Ticker Safety Last Alter Alter%
NWSA NEWS CORP. 26.11 -0.10 -0.38%
FB FACEBOOK, INC. 273.75 +5.35 + 1.99%
GOOGL ALPHABET, INC. 2 054.44 +4.44 + 0.22%
AAPL APPLE, INC. 123.99 +2.96 + 2.45%

Last month, Facebook announced that it would restrict publishers and users in Australia from viewing or sharing news articles, causing a strike with the government. The company later reversed its decision after the Australian government passed a law called the New Media Bargaining Code, which required Google and Facebook to pay for news.

Other Australian publishing deals signed by Facebook include Schwartz Media, Solstice Media and Private Media, according to Reuters.

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