The company supports a different business plan to generate direct transactions.
“Facebook and Instagram are the escapes and WhatsApp is the registration box”.
As Matt Idema, director of WhatsApp, describes the model of negotiation of the application of mensajería.
With the help of Facebook, its company matrix, the application of the day before the era in which it aspires to generate profits from the annual subscriptions of its users and now enforces services for companies and commissions for transactions features that are implemented in countries such as India.
Therefore, a small business can share its product catalog of the application and interact with its customers, even though a large company has the possibility of using WhatsApp as a public attention and sales center.
Este plan, kies die advies van BBC Mundo, tiene un enorme potencial de crecimiento, pero también reaviva el debate so como Facebook usa la information des los usarios para generar ganancias.
Download the database of WhatsApp alberga information about 2,000 millone de personas.
“WhatsApp is free for its users, in short, the product is theirs”, said BBC World analyst Pilar Páez.
The multimillionaire purchase
The most popular postal application worldwide is present in more than 180 countries.
Fue fundada in 2009 and consists of Facebook and 2014 with a cifra cercana and US $ 20,000 million.
In this case, the intention is to cover US $ 1 by an annual subscription, but the idea was described at the time of “antiquation”.
At the time of purchase, Zuckerberg is compromising to maintain the pillars of the messaging platform: do not include publicity and do not use user data.
Luego, como explica Pilar Sáenz, had from 2016 a promise to make a romper, but now all the model of WhatsApp.
“Facebook hizo la compra porque sabía that was a huge data base and that it had to extend. For now 2016 WhatsApp will start sharing information about its users. These dates, by some form, feeds the Facebook business plan“, indicates Sáenz, who is the coordinator of projects of the Charisma Foundation, an organization that implements the development of new technologies based in Colombia.
This multimillion-dollar purchase of the open-ended messenger application marks the beginning of a more ambitious project.
Facebook is offering WhatsApp for about $ 20,000 million.
Facebook is realizing the inversion month and 2020 for a consolidated WhatsApp como su gran caja registradora.
He raised US $ 5,700 million on the purchase of the Indian digital solutions company Jio Platforms and some other US $ 1,000 million in Kustomer, a company specializing in e-commerce.
The objective, according to the experts, is to counter the necessary technological breakthrough for WhatsApp to work as a transaction center and, clearly, generate more profits.
The mayor’s attention to the customer of the world
So what happens on WhatsApp is to drive the application to the public, not like other platforms of its company that have the paper of “escapes“the products and services.
“Different from Twitter, Google, Instagram or Facebook, it does not include ads and therefore does not generate direct input”, explains a BBC Mundo Cristian León, program director of Asuntos del Sur, an organization of innovative and political morality in Argentina.
The expert added that, in addition, the messaging platform is a “closed” application, because a developer can not easily access his code to develop other technologies or complementary services that support WhatsApp in favor of Telegram, one of its competitors.
“¿Entonces, cuál es el commercial val? Su valor intrinseco son necesariamentes sus datats. Esta es una fuente muy rica de informacializable informatos de telephon, tiempos y Schedari de uso, geolocalización, etc. Y finallyenan utanan los negocios sell your products that we approve of data to profile potential customers “, added Leon.
In 2017 see the saliva of WhatsApp Business, a service for little ones and media companies that, according to the company, allows “communicate with customers, promote products and services, and contest questions during the experience of buying”.
The application, which has millions of users, is free, but varies from service to service. Although an expert quoted by the Forbes magazine has been able to generate miles of graceful quarterly dollars based on data and integration with Facebook.
Mark Zuckerberg believes that WhatsApp is a great possibility of negocio and países como in India.
Pilar Páez signal that with this innovation and the recent inversions hechas on Facebook, be sure to convert to WhatsApp in the center of attention to the largest customer on the planet, where you can reserve airline tickets, ask for a pizza or rent a car.
“It is offered as a mechanism for the small companies using WhatsApp to have a more direct and personalized contact with their customers, to have a catalog of purchases here to program automated interactions. This is not free”, explains.
Without embarrassment, the expert added that the business plan was not here, given that Facebook developed a programming interface (more familiar with API) for the big companies can integrate with the messaging application to its channels of public attention.
For this time it is more common that a social network funded by the Zuckerberg social network includes a button that allows interested parties to contact the direct way company through WhatsApp.
“This API provides an integration between the business information and messaging platform. It is a model of an intermediate customer service center that will prove Facebook and, for that matter, that will change the terms and conditions of use of WhatsApp “, sign.
January of this year is announced a modification to the privacy policy of the messaging application that the mayor’s Facebook account accesses users’ data and its interactions with companies. The media will enter into force from February, but it will be posted in April in mid-April.
“We are dealing with a customer attention center with many dates of millions of people giving the companies pay to serve. We can pretend that this model of business creates a lot”, concludes Páez.
WhatsApp, like other technologies, does not publish the annual entries that it receives through its services.
No acaba here
If WhatsApp is on the road to convert in the Facebook page of the conglomerate Facebook, in India there is a credit card.
Protecting the data of the users by the Facebook companies concerned the experts.
The application has a total of 400,000 new accounts for me and you 200 million active users in this Asian country, in addition, from WhatsApp Business, there are operations of these functions such as online payments, direct purchases and money transactions between users.
And the mailing company acquires direct contributions through each of its financial transactions.
The same Zuckerberg signal in 2020 that India represents an “enormous opportunity” and that other countries are mired.
One of them is Brazil, where WhatsApp’s transactional services are implemented little by little.
This new application negotiation model, design experts, record the form in which it competes in China WeChat has stepped up a simple messaging system with a platform that can buy, offer products, pay credit cards and including conocer gente with a similar scheme to Tinder.
Ironically, in its origins, ‘WeChat lo llamaban el “WhatsApp chino“.
How did you use Facebook to change the plan of the message application that you bought to a multimillion-dollar number six years ago?
“This is a huge potential brand with buscan that can be explored for interoperability that can be generated between WhatsApp, Facebook and Instagram. “, concludes Cristian León.
For this reason, the expert concludes that the richness of WhatsApp is the data of its users.
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