Madonna’s daughter Lourdes announced as the new face of Marc Jacobs

Madonna’s daughter Lourdes announced as the new face of Marc Jacobs

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Written by Leah Dolan, CNN

Lourdes “Lola” Leon, daughter of pop icon Madonna, is the new face for The Marc Jacobs’ spring 2021 campaign.

The American label announced the alliance yesterday with the release of a handful of live images from the accessories. In this, Leon is the dream of a maximalist – equipped with clashing flowers, knee-high multicolored socks and a sharp lime green bag. The photos are a remake of Marc Jacobs’ earlier, more playful campaigns typically in the 90s.
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10158_12 001 Credit: Brianna Capozzi / Marc Jacobs

According to a brief statement from the brand, the survey was inspired by ‘eclecticism and an individualized approach to personal style’.

Leon’s own style is equally noisy and imaginative, although the 24-year-old singer and model maintains a fairly low profile, but only created a public Instagram account in January.

The outline of the decision to use Leon for the campaign also nods to a ‘long history’ between Madonna and Marc Jacobs.

Madonna was a longtime muse and friend of Marc Jacobs. In an interview with Vogue in 2008, Jacobs, then creative director of Louis Vuitton, calls the Queen of Pop the ‘ultimate performer’. She has starred in two Louis Vuitton campaigns under his leadership and bears Jacobs’ label of the same name on the cover of Harper’s Bazaar US in 2016.

Mandatory Credit: Photo by Matt Baron / Shutterstock (5895627cr) Lourdes Maria Ciccone Leon and Madonna Alexander Wang Show, New York Fashion Week, USA - 10 Sep 2016

Mandatory Credit: Photo by Matt Baron / Shutterstock (5895627cr) Lourdes Maria Ciccone Leon and Madonna Alexander Wang Show, New York Fashion Week, USA – 10 Sep 2016 Credit: Matt Baron / Shutterstock

Marc Jacobs’ new Spring 2021 collection is not Leon’s first way of making fashion. In 2019, she made her debut in a video for the collection of Miu Miu’s spring series. Since then, she has appeared in a number of collaborative streetwear collaborations, including Jean-Paul Gaultier x Supreme and Parade x Juicy Couture. In January, Leon starred with the director and starred in a campaign video for a Stella McCartney x Adidas capsule collection.

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10168_23 001 Credit: Brianna Capozzi / Marc Jacobs

The decision to recruit Leon is another step in the brand’s efforts to reach a younger market. In September 2020, to promote the launch of the new Marc Jacobs teen series, Heaven, the label went live on Instagram from a sticky adolescent bedroom filled with young influencers like Eileen Kelly, Lilah Summer and the emerging Japanese YouTuber Kemio.

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