The political discourses mark the identity of the presidential candidates | Politics | Notice

February 15, 2021 – 12:00

A political discourse, summarizing the strategies and guidelines of communication and other elements, can sum up the success or failure of an election and election campaign, according to specialists in political branding.

Ecuador stands for a second electoral force and its various analysts and political leaders identify some of the characteristics in the public discourses and interventions of the presidential candidates that occupy the first four seats in the electoral election; Guillermo Lasso, CREO-PSC; Yaku Pérez, of Pachakutik; and Xavier Hervas, of Izquierda Democrática.

Arauz has secured his pass to the second leg; Lasso and Pérez agreed to a vote on the counties in 17 provinces and to confirm the finalist.

Joaquín Hernández, political analyst and rector of the University of Espíritu Santo (UEES), doubles as the central figure in the speech of candidate Arauz is the figure and management of the president Rafael Correa

Hernández signals that Arauz’s vote will identify him during the general election. Señala that the attack in its interventions on sectoral sects is engaged in a discourse of antagonism and conflict.

It is a popular discourse that is characterized by locating with great precision the demands of society, but in this case its interventions are united by an ideological matrix and the figure of the founder, indicative.

To the political analyst Santiago Basabe, the candidate Arauz does not have a proposal for the campaign, because he has his say in his interventions and replicates the politicians in all levels of correctness and this discourse is effective and sufficient for them to read primera vuelta. “At the moment there are no criticisms, no corrections have been made to any sector of the politics of Correism, he has said that he has replicated what he called Correa”.

In the case of the CREO candidate, it is clear that there is not much difference between the discourse that exists in the presidential candidacy of four years and the actual, because what happens to the second will not create a valid discourse. “Employment offers as part of the privatization of the private sector were part of its previous campaign proposal and created to be well-known in this country,”

In this case coincides with the political scientist and master of political communication Rebeca Mora, who added that Lasso’s discourse denotes other negative character emotions and that he has focused on topics that are not being sought by people in those moments, such as the one he país se convertiría en otra Venezuela. “It is not enough that the city of prominence is so close; the people at the moment do not know how to get to their homes, are not thinking in Venezuela and for that reason have populist proposals (…) ”, uitdrukking Mora, also academic coordinator of the Faculty of Administration and Political Science of the Casa Grande University.

It is said that the fortune-telling in Lasso’s discourse is that it is largely economic, that it is necessary, but there is an austerity of social causes that he also has in an electorate that he has submitted other candidacies, such as the Hervas, to see one Political representation on topics of interest, especially to young people, such as abortion for violence, the LGBTI community and gender equality.

In addition, in the case of the candidate Pérez, the economic proposals will be a debacle, since among his interventions there have been generic ways of doing things and no concrete answers have been given about the economic way of the country.

What is distant is that the discourse of the Pachakutik leader denies coherence between its personal values, beliefs and indigenous identity.

For Hernández, there is a need for a thorough discussion of the form and form that he has chosen in the electorate, because apart from the Pachakutik ballot, he has cast a vote that will allow him to be present at the National Assembly. “It is a discourse that obviously uses the water metaphor as synonymous with life; (…) the saxophone has much meaning (…), just the message that it is said to be ‘sepan vivir también, sepan disfrutar de lo que tienen’ ”.

I think that, like Arauz, Pachakutik’s leader has a reference to what he has and is the geopolitical vision or the historical vision of the Conai, which has a confrontational and antagonistic discourse.

Lourdes Tibán, indigenous conductor, mentions that the discourse of Pérez is what he came to repeat all the days of the last decade and that he was devoted to the four things he planted in the campaign: ecology, economics, education and the eradication of corruption. “The respect for the Pacha Mama, the care of the media, the water front in question, is that the people, the municipalities and the conocen, do not need a dictionary or a written project of what he has done, he is coming.”

In the case of Hervas’ discourse, Basabe says this is a great acceptance of the form behind the fund. When it is favored in this process more coyuntal, it is called the form as communicated with the people in these elections.

For Wilma Salgado, who won the National Assembly assembly by ID, the votes cast were in favor of the candidate’s charter, but were also submitted to the governing party’s elaborate plan. This is, dice, combined with the digital media, logos connect with the young and interested in politics.

“ID is the party of causes, our governing plan and our legislative plan obedience to spaces for the LGBTI groups, for the animalists, the ambientistas, for all the causes (…). He (Hervas) is very consistent, he says these are reasons why other candidates prefer to move, ”she said. (I)