(CNN) – Among the announcers consider the delicate act of balancing that requires the Super Bowl this year – log the tone just in the middle of a period of cultural and political divisions and a crisis of public health – many leading markets opt for a participant.
It is not an option for CBS and the National Football League, which will work hard, very hard, to evoke a sense of union and normalcy in coverage, in a broad-based broadcast that has no basic housing elements. , between them a large multitude.
Directed by the antiquities media ahead of Super Bowl LV, the CBS announcer team expressed his motto “treat like a game”. But we are realistic, so it is not possible for the Super Bowl in the best of cases – the Mayor of the parties does not have hours of exaggeration before the game – and the transmission of this year a mayor degree of failure.
The Super Bowl attracts millions of spectators who are preoccupied with the game itself, and are presented with the experience and the announcements that are the best escape from the media market of the media, with announcements that pagan approximately US $ 5, 5 million per commercial second of 30 seconds. As always, the red anfitriona also has to approve the millions of jobs trained on television to promote a variety of assets of its corporate matrix, ViacomCBS, between which the Paramount + transmission service is discontinued. Including a fraction of the regressing spectators, that qualifies as a big win.
So far, what works best and what not, in the context of a very unusual Super Bowl? Here are some interesting and deceptive aspects of the game’s coverage, as well as some of the preview moments in the game:
The destination
Antes by Jackie. CBS has released a video ingenioso, presented by Viola Davis, the history of the black jugadores and the NFL, tentatively the verdicts lamenting the accusation of presenter James Brown antes of the game in the NFL proprietarios, calificando su historial de contracting coaches and black administrators of «klaaglik». Although not much has changed, it is always necessary to have some value for an NFL chain loan, given the value of their football contracts.
Jim Nantz and Tony Romo play the game. The team of commentators hizo the best that can to maintain the focus on the camp, lie that Nantz presents the transmission celebrating the idea that «all ours to see this game as a solo». Rome also continues with its magical act of identifying temperament and frequency tendencies, including the form in which the castigans are playing a huge paper in the result of the party’s principle.
In the final, Nantz conducted an honest and refreshing evaluation of what the spectators expected to see. “The game is not about the height of expectations”, dijo.
A message from Jefe. Commercials really do not belong in this conversation, but the politics of the moment that Jeep’s announcement with Bruce Springsteen, which received a discreet message through the union about the union and the points in common, were overtaken. “The girl has never been the better of us,” Springsteen said. For some, a commercial property would not be the ideal place to go so far, but it was the direct intention of reconstructing the obscure clouds that had been raised over the United States during the pre-game period.
Amanda Gorman vuelve an anotar. Frankly, habitu lugar by the skepticism acer that the poet, that deslumbró in the presidential inauguration, also would include in the Super Bowl, but his oda to the essential workers brindo the adorno perfect for the festivities previas to the beginning.
The Brady group. Another victory in the Super Bowl by Tom Brady, 43 years – a mayoral person for the professional deportation estates – is a great story, and antes of the game, Nantz called the battle of the marshals of the camp Patrick Mahomes and Brady «the guy definitely ». Without embarrassment, surprisingly, the commentators show an unexpected moderation during the mayor’s part of the night, capturing the moment when he exaggerated the fact that Brady’s triumph was inevitably broken.
The deceiver
The Public Service Announcement Against NFL Racism. The NFL offered a strong public service announcement in respect of its financial compromise with a campaign against systemic racism, but the hecho of not making any reference to Colin Kaepernick, the camp marshal who has not met team in league as an equator notary.
Some of the excites that The Weeknd interpreted were “The Hills”, “Can’t Feel My Face” and “I Feel It Coming”. David J. Phillip / AP
The pain of the mid-season cabeza. The midweek time spectacle of The Weeknd was incredibly saturated visually, in a way that distracts the music from making it real. The presentation could have been better seen at the stadium, but there was an experience of the case of the species on television, evoking an idea that the mid-term show would be conducted by David Lynch or Stanley Kubrick.
Vince Lombardi regresses … to an appreciative character. With no particular reason, the NFL has released an eloquent version generated by the Legendary Coach of the Green Bay Packers to give a speech about how to improve adversity. The haberdashery’s proprietor sent the ball to the bank where the idea came from.
The failures of the studio team. The CBS study team made some notable mistakes, starting with a channel-type inconsistency version for Nickelodeon’s mid-term release moments. Yes, it was fun, but there was also a case of corporate synergy that was going on. Before the game, either a forceful transition from Alicia Keys’ power of attorney with respect to the justice system in the game. “Sports are used as a platform to advance the social market,” Brown commented, pointing to a list of teams. By supuesto, it is not an easy transition, without embarrassment, it feels discordant.
Highest minus. It is understandable that ViacomCBS will promote its broadcasting service, but these announcements will bring together diverse talents from its various channels with reduced frequency and irritating demand. The result was a conversion in a grain of arena the mountain of Paramount.