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Timothée Chalamet plays Edgar Scissorhands and Winona Ryder reprises her Edward Scissorhands role by playing his mother in a Super Bowl commercial from Cadillac revisiting the cult Tim Burton film.
In the ad, Chalamet’s Scissorhands – the son of Ryder and Johnny Depp’s characters, the latter of whom do not appear in the ad – go through life as a gloomy outcast, piercing and separating from things as he walks around the city like his dad did 30 years. earlier.
After escaping through a VR ride, Ryder gives her son a Cadillac Lyriq, which has a self-driving mode, and keeps the scissors hand off the steering wheel.
‘Edward Scissorhands was a movie I grew up in and the opportunity to step into the world was a dream come true, ‘Chalamet said of the ad in an interview with Vogue. “I was also excited about LYRIQ’s emphasis on environmental sustainability and reducing the use of fossil fuel – dependent cars. It felt like the perfect combination of legacy for the future. ”
The Edward Scissorhands tribute continues a Super Bowl tradition of brands revisiting beloved movies for their very expensive advertising spots: Over the past decade, Super Bowl commercials have resurfaced Groundhog’s Day, Ferris Bueller’s Day Off, Home Alone, The Big Lebowski, and recently, Wayne’s World. Other ads this year include a Bruce Springsteen Jeep spot, a new David Fincher / Atticus Ross collaboration, and other music-related comedians.