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A day before his halftime show at Super Bowl 55 in Tampa, The Weeknd teamed up with the NFL and the sports goods, Wilson, over a limited edition of Super Bowl football.
The Super Bowl LV Wilson x The Weeknd Football is made from a premium Essex black leather, with The Weeknd’s ‘XO’ logo in silver foil on the ball’s front panel.
Handmade by the famous Horween Leather Company in Chicago, the football is rounded off with a subtle black NFL Shield and Wilson writing logo on one side, and the Super Bowl LV logo and game date on the other. Wilson says only 55 of these will be released on his website, making it a true collector’s item for both football fans and fans of The Weeknd.
Wilson
Super Bowl LV Wilson x The Weeknd Football, $ 200, Available at Wilson
As part of the collaboration, the NFL and Wilson will auction off one of the sockets, signed by The Weeknd, with all the proceeds supporting Feeding America and their mission to end hunger. Find out more about the auction here.
The football collaboration is a partnership between the NFL, Wilson, The Weeknd’s record label Roc Nation and lifestyle marketing company Bravado.
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If you can’t get your hands on The Weeknd’s football, there are a number of other commemorative leaflets on sale from Wilson’s website starting at $ 14.99. The selection includes mini soccer games for kids, right up to a replica of genuine leather Super Bowl soccer that can be decorated with the logos of the Kansas City Chiefs or Tampa Bay Buccaneers.
Wilson was the official soccer provider for Super Bowl Sunday from the start, and the iconic NFL game ball was affectionately named ‘The Duke’, after the nickname given to New York Giants’ legendary owner Wellington Mara. Wilson says the words “Commissioner,” “Made in the USA” and “Wilson” were the only ones to appear on every Super Bowl game ball since the games officially began. Find out more at Wilson.com.