One of the most popular parts of the Super Bowl is the commercials.
Sure, the football is fun and the rest time program is entertaining, but the ad segments between these things have become famous for their million-dollar ads filled with celebrities, jokes, and more.
This year, some of the big game’s big advertisers chose to send their funds to an ad instead, but that did not stop other companies from displaying high quality ads.
Here are some of the best Super Bowl ads of the year:
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Amazon: “Alexa’s Body”
Michael B. Jordan appears in an Amazon ad. (Amazon via AP)
Amazon’s Alexa has made numerous appearances in advertising since its inception, and now it’s got an upgrade.
The ad shows the spherical shape of the voice assistant and features a woman who suggests to her that her new Alexa has the voice – and body – of actor Michael B. Jordan, who happily meets the requests of the woman who has sex throughout the track and become sexier.
“It promotes the sexiness, the strangeness, the fantasy element,” said Mark DiMassimo, creative director of marketing agency DiMassimo Goldstein. “Which is just as culturally right for the moment that people sit together at home without a big distraction.”
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Bud Light Seltzer Lemonade: “Last Year’s Lemons.”
A group of friends think of the “lemon of a year” that was in 2020, and recall a literal spill of the sour yellow fruit, which can be seen causing chaos at a party, a wedding, the airport and even a baseball game, complete with cardboard cutouts on the stands.
“You know what they’re saying,” says a friend grabbing a lemonade waiter, “If life gives you lemons …”
“We know the saying, Mark,” another dropped.
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Cadillac: “Edgar Scissorhands”
Cadillac takes the classic story of ‘Edward Scissorhands’ with a twist by concentrating on Edward’s son Edgar, who is struggling to adjust to life with his own scissors hands.
Viewers see Edgar struggling as he blows off a soccer ball and slams a bus’ stop cord. Then he tries the Cadillac Lyriq’s “Hands free super cruise” feature that allows you to drive with little manual contact.
The original star of the film, Winona Ryder, also appears.
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Cheetos: “It was not me”
Mila Kunis (left), Shaggy (center, back) and Ashton Kutcher (right) in the Cheetos 2021 Super Bowl NFL football venue. (Frito-Lay via AP)
Cheetos used some great talent for this year’s ad featuring married couple Mila Kunis and Ashton Kutcher, as well as Reggae legend Shaggy.
In the ad, Kutcher (42) is constantly asked Kunis (37) if she eats his Cheetos Crunch Pop Mix, to which she responds – on the advice of Shaggy, known by the name of the same name – “It was not me.”
“Well, this is the first time it’s ever worked,” Shaggy says after Kutcher conceded the phrase.
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Dr. Squatch’s natural soap for men
There are more than 20 first-time advertisers this year, but most stick to nostalgia and celebrities to stand up for. Dr. Squatch, a little-known brand for soap and personal care for immediate consumers, is one of the few who embraces strange humor to stand out.
The tongue-in-cheek ad shows how a man walks through the woods and advocates why Dr. Squatch’s natural soap is the right choice for the modern man who ‘opens sour pots’ and ‘makes his daughter braid his hair’.
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General Motors: “No Way Norway”
GM recruited comedy icon Will Ferrell to tell the public that ‘Norway sells more electric cars per capita than the US’, before hitting a hole in a world and insisting he ‘will not stand for it’ Not.
Ferrell then teamed up with “Saturday Night Live” star Kenan Thompson and “The Farewell” star Awkwafina to travel around the world in electric vehicles.
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Inspiration4: “Join us”
This photo provided by Inspiration4 shows a scene from Inspiration4 2021 Super Bowl NFL soccer field. (Inspiration4 via AP)
In what is certainly a first in Super Bowl history, an advertisement for Inspiration4, a SpaceX-associated overall space mission has a chance for viewers to enter the mission.
The ad shows recordings of the SpaceX astronaut uniform in space to the tune of “Twinkle, Twinkle, Little Star” and is directed by Bryce Dallas Howard.
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M & Ms: “Come along”
‘Schitt’s Creek’ star Daniel Levy appears in an M & M’s ad. (B & Ms via AP)
M & M’s big venue contains a bunch of people apologizing to each other by offering a bag of M & Ms to correct transgressions, such as a generation that went wrong and kicked a seat in an airplane.
“I promise I won’t eat any more of your friends,” Daniel Levy, “Schitt’s Creek,” said to some animated sweets, though he acknowledged that “it could happen again.”
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Squarespace: “5 to 9”
Dolly Parton adapted her classic ‘9 to 5’ to celebrate small business owners. (Photo by Taylor Hill / Getty Images)
The website building and hosting industry called in Dolly Parton herself to rewrite the lyrics of her classic ode to the workday, “9 to 5”, to pay tribute to workers working on their own businesses, from “5 to 9”.
In the ad, creators see dancing as they do their work, while Parton sings about “a website worthy of your dreams.”
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Uber Eats: “Shameless manipulation”
Mike Myers and Dana Carvey in ‘Wayne’s World’ play their roles for the Uber Eats 2021 Super Bowl NFL football game. (Uber eats via AP)
Uber Eats have become known over the past few months with great talent such as Mark Hamill, Jonathan Van Ness and Simone Biles to promote their product, and now Mike Myers and Dana Carvey have joined the family as their “Wayne’s World” “characters.
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The two mock ads that ‘shamelessly rely on a celebrity como’ before going to Cardi B, encouraging viewers to ‘eat local’.
Associated Press contributed to this report