The Utah fantasy theme park Evermore filed a lawsuit against Taylor Swift on Wednesday for trademark infringement over her eponymous album and related merchandise.
In court documents obtained by Rolling clip, Evermore Park claims the release of Swift’s Always causing ‘real confusion’, which negatively affects the park’s online presence, along with its marketing and merchandise, and affects the visitors. In the case, it is alleged that visitors to the theme park asked staff members whether Always Album was the result of a collaboration between Evermore and Taylor Swift or some other kind of relationship. ‘
It is also claimed that both Evermore Park and Swift’s Always merchandise offers similar products and the court documents contain photos of Evermore Park’s merchandise. The plaintiff further alleges that Swift’s clothing was counterfeit via the Evermore Park brand.
In a letter filed with the court in response to a stop-and-stop letter from Evermore Park, Swift’s legal team called the allegations ‘unfounded’, stating that Swift did not infringe the trademark, adding at that items that Evermore Park sells, such as small dragon eggs, guild spots, and small dragon batter are not sold by Swift.
“The fact is that this frivolous statement from Ken Bretschneider, founder and CEO of an experience park, comes from and according to Business in Utah” As of June 2020, at least five lawsuits against Bretschneider and the Evermore group have been filed by major construction companies such as Sunroc, AGC Drywall and Construction, Geneva Rock, Mountain Point Landscaping, EME Mechanical, Kreativ Woodworks and NFH Distributing (Beehive) Brick and Stone ), ” a Swift spokesman said in a statement. Rolling clip. ‘The companies claim’ they owe between $ 28,000 and $ 400,000. ‘ Business in Utah says, ‘he owes millions of dollars in construction, mechanics and gardening money to workers in the valley who have yet to be paid’ … with ‘a collection of more than 20 construction rights on the Evermore property.’ The true intent of this matter must be obvious. ”
The case seeks “no more than $ 2 million per counterfeit brand” in connection with the trademark infringement on clothing. It also claims additional damages, along with attorney fees and legal fees.