Harley Davidson ‘LiveWire’ bike releases next month. The bike applies new technology and is aimed at a new generation of riders.
Harley-Davidson reported a 63-cent loss per share in the fourth quarter that disappointed Wall Street. The stock fell more than 17% on Tuesday. Analysts were looking for a 10 cents-per-share gain on quarterly earnings of $ 788.2 million, which Zachs said was also missed by a $ 725.2 million result.
The Pan America is Harley-Davidson’s first adventure touring bike.
The company achieved a full annual profit of $ 1.2 million for 2020 as it moves forward with a five-year turnaround plan called The Hardwire that will focus on ten key markets, including the US, Canada, Australia, New Zealand and several West European countries. .
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CEO Jochen Zeitz shared new details of the plan in the earnings call on Tuesday, which aims to make Harley-Davidson the “most popular motorcycle brand in the world”, and includes setting up a certified program of its own owns in.
Harley-Davidson recently unveiled some inexpensive model offerings and will set up a dedicated division to expand its range of electric motorcycles beyond the current Livewire.
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However, Zeitz said the internal combustion engine models will drive the business for years to come, and that a series of new mid-range cruises will be launched on February 22, along with the production version of its upcoming Pan America, which will take place for the first time. . against European and Japanese brands in the premium adventure touring bike segment.
Associated Press contributed to this report