In August 2020, led by Stufish Entertainment Architects, a group of producers, creative and technical specialists came together to work on a new design of venues that could resume concerts during the global pandemic. Stufish has previously designed live performances for artists such as Beyoncé, U2, Madonna, Rolling Stones, Elton John, Monty Python and Queen + Adam Lambert, as well as permanent theaters in China.
“Creativity defines all the artists and partners we work with,” said Stufish partner and entertainment architect Ric Lipson in a release. “At Stufish, we were excited to see what a new kind of cross-art collaboration can yield as we build a new vision for the future of live entertainment – The Vertical Theater.”
The Vertical Theater is built to be built according to different social requirements and can hold between 1200 and 2400 fans. The venue could include the built-in global power supply, as well as food and beverage facilities.
“We are dedicated to the vital importance of arts and culture. We believe it is an essential part of the human experience, and what makes us who we are,” the vertical theater group said in a statement. “We are very excited to be able to bring this innovative new venue to the vibrant entertainment world at this important moment for the future of the arts.”
The founders of the Vertical Theater Group are Stufish Entertainment Architects, represented by Lipson and Paul Preston; live events and documentary producer Holly Gilliam, theater producer Katy Lipson; production director Jake Berry and director and founder of the Digital Theater Robert Delamere.
Watch a video clip of the venue design below.