Promotion for Frito-Lay Super Bowl ad.
Frito-Lay
According to ViacomCBS, the advertising inventory at the Super Bowl was ‘virtually’ sold out for the February 7 game.
Thirty-second spots on the biggest night of the ad were sold for $ 5.5 million or slightly higher. But ViacomCBS can still put an advertiser at stake if they make a good offer. CBS will broadcast the Super Bowl on February 7th.
Inventory on the Fox broadcast of the Super Bowl in 2020 was sold out by the previous November, but it is not uncommon for advertising slots in the game to remain much closer to playing time. Although the Super Bowl has always been a rare opportunity for advertisers to get American eyeballs on their brand, it has been a difficult and uncertain year for many businesses.
This series of advertisers is full of newcomers, as some advertisers like Coke and Budweiser chose to sit on the sidelines because it relates to traditional advertising time. Meanwhile, Pepsi will sponsor the rest-time program, but it surpasses the traditional advertising time. His brother or sister Frito-Lay will still show ads during the match.
New names such as the e-commerce company Mercari, the freelance market Fiverr and the used car dealer Vroom will appear next month after a strong home year.