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Chipotle is launching its first Super Bowl ad this year with the big sporting event to tackle a venue that addresses ‘the challenges in our food system’, the fast-food restaurant chain announced on Monday.
Although a handful of big companies decide during the game not to spend a lot of money on advertising to pay their attention to coronavirus relief.
It becomes ‘Can a Burrito Change the World?’
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The place – called “Can a Burrito Change the World?” – will be presented during the second quarter of Super Bowl LV. The place will feature a young boy who is seen rhetorically: ‘Can a burrito change the world?’
Chipotle says the ad will highlight the impact that its “Food with Integrity” standards could have on the world, such as reducing carbon emissions, saving water and supporting local farmers.
This is a stark contrast to the moves of Budweiser, the Coca-Cola company and PepsiCo, who decided to discontinue advertising for their products during the big game to focus on coronavirus relief.
However, the ad is part of Chipotle’s promise to revive the fading farming for future generations.
Part of the problem, according to Chipotle, is that it is becoming increasingly difficult for young farmers to find affordable land in the United States.
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Industry experts say affordable land access is the biggest challenge in preventing these young farmers from building a successful career in agriculture.
“Access to land is not only the biggest challenge for current farmers, but also the main reason why individuals are leaving the farm and the biggest obstacle for prospective farmers to get started,” said Holly Rippon-Butler, director of the campaign. for the National Coalition, said. Business.
Rippon-Butler said the challenge of accessing such land “is driven by the fact that our legal, economic and political systems treat land as a commodity rather than a community resource.”
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It “manifests itself in rising land prices, continued loss of land for development, and increasing competition for non-farmland agricultural land,” she added.
| Ticker | Safety | Last | Alter | Alter% |
|---|---|---|---|---|
| CMG | CHIPOTLE MEXICAN GRILL INC. | 1 486.32 | -7.86 | -0.53% |
With millions of acres of land expected to change hands over the coming years, Rippon-Butler said we have an “opportunity to meet this challenge.”
As part of his efforts, Chipotle said he was investing five million dollars over five years to “help remove barriers and make the next generation of farmers succeed.”
The company also pledged to donate $ 1 to young farmers for each delivery order on match day.
“We want to use this massive platform to draw attention to creating positive change for the challenges facing our food system, and to educating consumers on how they can make a difference,” said Chris Brandt, chief executive. of marketing officers from Chipotle, said.