Sony has launched a new series of Bravia TVs that ‘mimic the human brain’ to repeat how we see and hear.
The devices use a new processing method that Sony calls “cognitive intelligence”. The company says it goes beyond standard AI to create an impressive visual and audio experience:
While conventional AI can only detect and analyze image elements such as color, contrast, and detail individually, the new Cognitive Processor XR can cross-analyze a variety of elements at once, just as our brain does. In this way, each element, in collaboration with each other, is adjusted to its best final result, so that everything is synchronized and true to life – something that conventional AI can not achieve.
The processor divides the screen into zones and discovers the focal point in the image. It also analyzes sound positions in the signal to match the sound to the images on the screen.
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In a video demonstration, Sony said that the growing size of TVs has made viewers focus on parts of the screens rather than on the whole picture – as we do when we see the real world.
“The human eye uses different resolutions when we look at the whole thing and focus on something specific,” said Yasuo Inoue, a Sony signal processing expert.
“The XR processor analyzes the focal point and refers to the point while processing the entire image to generate an image that is close to what one sees.”
It is impossible to tell how well the AI works without seeing the TVs in person. If you want to test it yourself, you probably need deep pockets.
Prices and availability for the new range will be announced in the spring.
Published on January 8, 2021 – 17:17 UTC