Mexico City /
La MX League announce this game to Tecate junto a Heineken México as his new patron from 2021, with which the service brand is located in one of the most important commercial companies in Mexican football.
In the presentation of the new patron saint present Mikel Arreola, President of the MX League, as well as Mirta Bermúdez, managing director of External Communication and Reputation of Heineken Mexico, as well as Lino Villarreal, director of the Marca Tecate.
“Throughout its history, Tecate is one of the most associated sports destinations in Mexico, in the box, in the baseball of the Mexican League and the League of the Pacific, and there is a lot of power in football and it is precisely football that is the reason we meet, ”Lino Villarreal said in a virtual press conference.
“In Mexico, football is the sport with the mayor’s affection and the mayor’s favorite number and for that seek to advance our association in Mexican football forming an alliance with the MX League. As of this year, Tecate will be hosting the official MX league runner-up, the maximum football competition in Mexico ”.
So much so President of the MX League although this alliance is part of the work that his predecessor, Enrique Bonilla, has been doing since December of December, the charge to dedicate to international MX league themes.
“It’s a special day for a football country where Tecate is invited to be the official patron of our league, a log of Enrique Bonilla to whom he is grateful. It is the first sponsor that sums up the portfolio of patrons as the Executive President”, Señaló.
“If this alliance will bring many positive things in Mexico. Our estimates are that the value of the MX League is 900 million dollars. and its contribution to economic effects represents 0.6 per cent of gross domestic product ”.
Cabe mentions that Tecate is the official patron of various MX League teams as Chivas, Pumas, Tigres, Puebla and Rayados.