- Burger King has released a total redesign of brands, including a new logo.
- The logo indicates an embrace of a more classic look, and emphasizes the amazing look.
- Burger King invests in the app and drive-through technology to compete with other fast food competitors.
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Burger King on Wednesday announced its first total brand in more than 20 years, including the return to the classic logo and the emphasis on the pepper expensive.
Insider saw the first restaurant in this new design through a virtual tour in Miami. The new look will eventually spread to the rest of the chain, though customers may not see it for a while, as the Burger King business plans a long-term integration over the next few years.
Read more: Burger King takes a page from McDonald’s playbook, with Amazon-like drive-thrus that can predict what you want to order
Burger King told Insider that he has made a “big investment” in his mobile app over the past year, where the design will first be visible. Like McDonald’s, Chipotle and other fast food chains, Burger King has spent 2020 improving the app and throughput experience by bringing more orders digitally as a result of the pandemic.
Restaurant Brands International, the parent company of Burger King, is installing high-tech propulsion at 10,000 Burger Kings and Tim Horton, and eventually Popeyes as well. The new drivetrain has digital screens with predictive arrangement and dual driveways where possible.
Here’s what the Burger King of the future will look like.